Charters Towers Regional Council entry signs

Charters Towers, an inland rural city of 8000 people founded on gold mining, is 110 km south-west of Townsville. The Charters Towers gold rush of the 1870s saw the town become a major mining and business centre. The landscape was soon covered with mining and processing mills. Grand commercial buildings and private schools gave the town such presence that its inhabitants dubbed it 'The World'.

Charters Towers Regional Council recently approached Danthonia to develop a system of distinctive regional and town entry signs to brand its boundaries and towns. The design team took Council’s brief of “blend a contemporary look with our heritage” and developed a memorable concept featuring a subtle watermark of a wallaby and native grass. A curved, symmetrical top frames Council’s logo, adding the heritage touch, while the more contemporary “wave” finishes off the design below, with a distinct colour for each town.

Danthonia rolled out all of the signs complete with our BreakSafe frangible hardware, making them safe to be installed in the clear zone of the QLD’s highways.